CS Angel Demo Day — April 29, 2026

Your product ships fast.
Users can't keep up.

The autonomous adoption layer for B2B SaaS. One line of code. Live in 72 hours. No tours to build. No maintenance. Deway learns your product and guides every user autonomously.

This page is powered by Deway. The widget in the corner is the product. Ask it anything about us — our market, team, traction, how we work. Or just keep scrolling.
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The Problem

The adoption gap is where users churn.

Every feature you ship creates more surface area for users to get lost. CS answers the same questions. Your DAP needs another tour, another tooltip. And when you redesign a flow? Rebuild it all.

Product ships features

↓

No time to build guidance

Users get stuck

↓

Activation stalls, churn risk spikes

CS fields the same tickets

↓

Manual triage doesn't scale

The team manages the tool

↓

More time on adoption tooling than on users

"We have data and users, but no intelligence that tells us why people get stuck or how to help them."

— K2View

"Customers blame us for bad flows they built themselves."

— Titan

The Solution

Deway embeds an AI Specialist inside your product, powered by a proprietary behavioral & semantic graph.

Observe → Understand → Act → Escalate

Built For Your Team

One platform. Two problems solved.

For Product Leaders

Stop shipping features users never find.

  • → See which workflows cause friction before users report it
  • → Automate feature discovery without building tours
  • → Reduce time-to-value for every new release

For CS Leaders

Scale onboarding without scaling headcount.

  • → Guide users through complex workflows automatically
  • → Reduce repetitive support tickets by 40–60%
  • → Give every user white-glove treatment without the white gloves

Why Deway

Not another adoption tool.

Legacy DAPs No-Code Builders Deway
Setup Weeks to months Days to weeks 72 hours. One line of code.
Who builds it Dedicated admin team Your PM builds every flow Nobody. AI learns autonomously.
Maintenance Breaks when product ships PM rebuilds on every release Self-evolving. Zero maintenance.
Intelligence Rules you wrote 6 months ago Segments you manually defined Real-time intent. Gets smarter daily.
Scales with More headcount More PM hours More data

Setup

Legacy DAPsWeeks to months
No-CodeDays to weeks
Deway72 hours. One line of code.

Who builds it

Legacy DAPsDedicated admin team
No-CodeYour PM builds every flow
DewayNobody. AI learns autonomously.

Maintenance

Legacy DAPsBreaks when product ships
No-CodePM rebuilds on every release
DewaySelf-evolving. Zero maintenance.

Intelligence

Legacy DAPsRules you wrote 6 months ago
No-CodeSegments you manually defined
DewayReal-time intent. Gets smarter daily.

Scales with

Legacy DAPsMore headcount
No-CodeMore PM hours
DewayMore data

How It Works

One line of code. That's it.

No tagging. No configuration. No maintenance. Deway learns your product and starts helping users autonomously.

1

Install

One <script> tag. Drop it in, done. No element tagging, no flow mapping, no content creation.

2

Learn

Deway observes your product for 72 hours. Builds a semantic model of every flow, feature, and user job.

3

Act

Detects user intent in real time. Guides autonomously. Fixes misconfigurations. Escalates with full context.

4

Get Smarter

Every interaction improves the model. Every expert correction trains it further. Zero maintenance from your team.

Traction

Pilots, partners, and integrations.

25
Commercial POC Pipeline
3
Commercial Partners
1
Paying Client

Live pilots underway. Early signals: lift in adoption, reduction in support tickets.
Goal: convert 5 design partners to paid (Q1–Q2 2026).

Integrations: Snowflake, Mixpanel, Amplitude, Segment, Zendesk, Intercom, Salesforce, Confluence, Slack

CHEQ Slice Powtoon Visitt Guesty K2View Lexamica Apono Titan Pillar Yuki ThinkUp

Market Opportunity

$36B+ addressable market.

$36B+
TAM
Global SaaS with UI
$24B+
SAM
UI-Intensive B2B SaaS
$3.6B
SOM
100K High-Growth B2B
$130–310K/yr
DAP platform + admin headcount
vs
$749/mo
Deway Starter — 75–90% cheaper

Revenue Model & Unit Economics

Resolution-based pricing. Built-in expansion.

Usage-based pricing ensures revenue scales naturally with customers' user growth. 93% target NRR.

Tier Guided Actions Price/mo Add'l/Action Margin
Starter 500 $749 $0.60 51%
Pro 1,500 $1,749 $0.45 61%
Growth 3,000 $3,500 $0.45 69%
Scale 10,000 $7,500 $0.30 56%
$9K
CAC (Blended)
$23K
Avg ACV
4 mo
Payback Period
19.4x
LTV:CAC Ratio
93%
Net Revenue Retention
End '26
$243K
14 clients · 4+1 HC
End '27
$1.0M
44 clients · 5+1 HC
End '28
$4.3M
132 clients · 7+1 HC
End '29
$11.1M
264 clients · 9+1 HC

The Team

Operators who've lived the problem.

Noy Grisaru
Noy Grisaru
Founder & CTO
Hands-on CTO. Led 24 engineers across 4 teams, built scalable product stacks.
Scott Singerman
Scott Singerman
CBO
GTM leader with experience building and managing global teams.
Hadar Weinberger
Hadar Weinberger
CPO
Zero-to-one product leader. Founder, Product for Product community.
Alon Binman
Alon Binman
Founder & CEO
ex-Mixpanel & Via. Years of product and CX experience. Building Deway to fix adoption from the inside.
Gali Kedar
Gali Kedar
Advisory
Eddy Shalev
Eddy Shalev
Board
Optimove Placer.ai Evedge Anaplan Trullion Via Mixpanel

The Ask

Invest in the future of product adoption.

$100K
From CS Angel · Preferred stock · $8M post-money valuation
Part of a $2M pre-seed round
60%
R&D & Engineering
Platform dev, 4→6 R&D engineers, cloud infra
25%
Go-to-Market & Sales
2 SDRs, GTM advisor, conferences, sales tools
15%
G&A & Operations
CFO (from '28), legal, finance, compliance
Burn
~$95K/mo
~18 months runway
Breakeven
Jun 2028
At ~87 customers
Target
$11.1M ARR
264 customers by end '29

Everything you just experienced?
That's the product.

The widget that greeted you. The answers to your questions. The guidance it offered as you explored.

No one pre-programmed any of it.

Deway learned this page — its structure, its content, its purpose — and started helping you autonomously.

Now imagine this running inside your portfolio companies' products. For their users. Every session. Every flow.

One line of code. Zero maintenance. This is Deway.